Remember, the important thing is that you follow up. The bottom line is that following up is essential to your outreach strategy and that you should be automating it to get the best possible results.

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Instead, use an outreach tool like Mailshake to make your email communication scalable. It’s nearly impossible to stay on top of prospect outreach if you’re trying to do it manually. Start automating follow-ups with Mailshake If you swap that advice for a link to a resource, you’ll achieve the same effect. The follow-up email template above doesn’t do that, and instead tries increase the response rate by adding value in the form of a piece of advice the rep thinks they’ll find useful. There’s no rule that says the focus of a follow-up email should be the fact that you’re following up. A last ditch effort closes the email requesting to connect if they’re still interested or will be in the future. It gives respect and reiterates that you won’t reach out anymore. The second example is a little softer and shows empathy that they might be too busy (or that the relationship isn’t a great fit anymore). And the email subject line is just as brief. The email below shares a piece of content gracefully in a short and concise format. From your first interaction, you want to come off as a trusted advisor and a valuable resource -not just a salesperson waiting to close a deal. Sharing wisdom, social proof, statistics, or any other kind of relevant content is always a great practice to deploy in sales. If you don’t yet have another meeting scheduled, modify this template to include a call-to-action inviting them to one.īlend phone calls, social media outreach, and general tasks with Mailshake’s Sales Engagement plan. There’s also a bonus line where you can include more reasons your solution is a perfect fit, before wrapping up with an invitation to continue the conversation. From there, it gracefully acknowledges the pain points the recipient is facing, proving that you were really listening. Just bear in mind that if you use it, you’ll need to pay extra-close attention to how much you adapt it.Įxample #2 starts strong with polite introduction that shows gratitude. And it works because it makes it incredibly easy for prospects to reply. However, that’s not to say you shouldn’t use it yourself. You’ve probably seen something to this effect before -or I’d guess that you have, since this type of email pops up in my inbox pretty often. Make replying a one-stroke task for recipients The other benefit is that short emails work better on mobile devices. A simple formula like this works because it doesn’t take much time to skim, provides immediate value, and comes off as conversational, instead of salesy. Instead of following up for the sake of following up this email attempts to pivot the conversation and provide value.įinally, that sign off is a simple request that can be answered with a yes or a no. After that, it’s a quick win of sharing other content that might interest prospective clients or their followers. The second example here gives a relevant and innocent explanation of why you’re reaching out, while also throwing in an easy compliment. While I’m not going to talk about timing today (if you’d like, you can learn more about that in our cold email masterclass), what you will get from this article is a number of sales email follow-up templates that should make touching base with potential customers easier, while also helping you send better emails throughout the sales process.

If you’re guilty of any of these, you won’t be generating as many leads or closing as many sales as you could be -guaranteed.

Just not bothering to follow up at all?.

Timing their emails poorly (for instance, waiting too long to send a follow-up, not waiting long enough, or being too persistent and sending too many emails?.

That’s a huge oversight, since research has shown time and again that most sales result from a sales follow up email. Sales teams put all the emphasis on sending a great initial email, while the sales follow-up emails become little more than a box-ticking exercise.

Start automating follow-ups with MailshakeĪn all-too-common mistake when sending sales emails (or any kind of outreach email) is to overlook the follow-up sequence.

Show absolute belief in your product’s fit for the prospect

Follow up unreplied email sample